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KMID : 1020220160160010121
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Journal of Korean Society of Dental Hygiene
2016 Volume.16 No. 1 p.121 ~ p.127
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Influence of social network service(SNS) information on intention to dental office use
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Park Sun-Young
Cho Young-Sik
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Abstract
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Objectives: The purpose of the study is to investigate the effect of social network service(SNS) information on intention to dental office use.
Methods: A self-reported questionnaire was completed by 410 users of social network service between twenty and thirty years old in Seoul and Gyeonggido after receiving informed consent from July 1 to August 3, 2015. The questionnaire consisted of general profiles of the subjects(6 items), use of dental office(3 items), use of SNS(3 items), use of dental SNS(4 items), use of general SNS(6 items), application of dental SNS(6 items), and intention to dental office use(2 items). Except 8 incomplete answers, 402 data were analyzed using SPSS 18.0 program.
Results: The first choice of dental office was recommendation by the acquaintances. There were close correlations between the use of SNS information and the use of general SNS information according to sex(p=0.016) and the frequency of SNS(p=0.012). The use of SNS for dental information showed a meaningful correlation with sex(p=0.003). The intention to use was influenced by sex(p=0.016) and the use of SNS for dental information(p<0.001).
Conclusions: The important factor of visit intention to dental service was recommendation by the acquaintances through SNS. The appropriate advertisement of visit intention is very important to improve dental health care.
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KEYWORD
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dental office utilization, intention to use, social network service
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